Yell Group

Taking a walk with a celebrity brand symbol

Working with the Yell Group ABA had won a 12 way pitch to be appointed as their brand agency. The first task was to get to grips with the portfolio product set by completing a business wide brand audit. The results from our research findings provided the foundations for a complete review of the brand's communication strategy both on and offline.

One of the design team's challenges was to evolve the walking fingers to be more recognisible across different marketing and media. Working with all of Yell's partner agencies a clear brand guideline was developed with regular communication a strong brand continuity was delivered. Through this process ABA facilitated brand workshops with both internal stakeholders and many creative agencies. This included running brand training seminars and brand audits.