Sedus

Precise Germans meet passionate British

Sedus are one of Europe's leading workspace manufacturing companies. They had their eye on the UK and particularly the architects and designers of London.

Brief: Sedus had to stand out from the crowded market place of office furniture. They needed an approach to talk directly to the architect and design community that could run at events like the Clerkenwell Design Week, online and then continue as a marketing campaign.

Solution: The research element of the project did involve a tough trip to Germany for 3 days for our project team. But after enjoying delights from the Sedus hometown of Waldshut their eyes were opened to loads of personality and character in the business that could be used in the project.

'Think Sedus' was approved as a thought that would communicate far more than chairs and desks: the richness in the stories and concepts behind the final products. It reflects on the passion alongside the precision in their engineering that enables them to keep their workforce motivated, look after the environment and produce stunning furniture.

'Think Sedus' was launched at the Clerkenwell Design Week through showroom interior design, social media, direct mail and advertising.