Novae Group plc
‘Insight’ sets city insurance brand apart
Insurance firm Novae have withstood many financial crisis and lived to tell the tale. They have an expert team of over 250 people in the UK and Zurich.
Brief: Novae wants to achieve a unique position in the insurance marketplace. To develop a clear brand architecture for group brand & subsidiaries and create a new visual identity that reflects the company’s vision and goals.
Solution: Our work with Novae successfully implemented the brand refresh across workspace and marketing communications. Their experienced team of underwriter’s bring great knowledge, talent and vision. Building on this our core idea behind the new brand refresh was ‘Hindsight-Insight-Foresight’. This provides a fantastic platform to move forward from.
We work on an ongoing basis with Noave helping re-position the business online, offline and transform their working environments. As part of this journey we approached Japanese American paper sculpture Jeff Nishinaka to create a series of large format paper sculptures. Our design team work with Jeff to represent the areas Novae Insurance cover. The results are photographed for on and offline communications and then beautifully framed for interior use.
The ABA team have produced brand guidelines and built a complete CMS digital solution. Our workspace design team delivered a complete office refit, including reception, boardrooms, break out zones, meeting and office space.
The workspace now reflects an engaging and original approach for the Novae business. It reflects who they are, it is attractive and engaging for staff and guests. The Novae brand values have been imbued into the very fabric and visual environment.
