‘Insight’ sets city insurance brand apart
Lloyd's of London insurance firm Novae have withstood many financial crisis and lived to tell the tale. They have an expert team of over 250 people in the UK and Zurich.
Brief: Novae were looking for a partner to help to guide them on a journey of growth. Kicking off this journey they needed a clear brand architecture for group brand & subsidiaries and a new visual identity that reflected the company’s vision and goals.
Solution: Our work with Novae successfully implemented a brand refresh across workspace and marketing communications. Their experienced team of underwriters bring great knowledge, talent and vision. Building on this our core idea behind the new brand refresh was ‘Hindsight-Insight-Foresight’. This provides a fantastic platform to move forward from. Operating through a Lloyd's of London Syndicate, Novae's work often begins and ends on paper. As a nod to this we approached Japanese American paper sculptor Jeff Nishinaka to create a series of large format paper sculptures. Our design team worked with Jeff to represent the areas Novae Insurance cover. The results are photographed for on and offline communications and then beautifully framed for interior use. The ABA team have produced brand guidelines and built a complete CMS digital solution. Our workspace design team delivered a complete office refit, including reception, boardrooms, break out zones, meeting and office space.
Ongoing: As Novae's trusted partner agency we continue to work with them on brand development and ongoing marketing often sitting in on board meetings. Our work repositioning Novae has underlying pre-tax return on equity rise from 8% to nearly 18% since our partnership began.
This year we commissioned a piece of research for Novae on the future of the industry. The findings of that research helped to form the structure of 'Looking Forward' - a thought leadership piece that further reinforces the idea of 'Hindsight-Insight-Foresight'