London 2012

Around the park on the Olympic bus

It seems a distant memory since ABA were appointed to work with the London Organising Comittee of the Olympic Games and Olympic Delivery Authority for London 2012. After winning a 1200 way tender in 2008 the ABA team celebrated coming top out of the 12 agencies appointed to help build the brand for the next 4 years. We have literally been on the Olympic bus around the park several times!

We have worked closely with the London 2012 brand team year by year on major milestone projects. Milestones to develop the brand for local and city wide communications after winning the bid. A large communications piece for the Beijing Olympic Games on showcasing the UK to all visiting London 2012 foreign athletes and teams. Each year we have produced an annual review on behalf of Seb Coe and the leadership team.

Moving towards the start of the Games we have developed the Games Maker brand responsible for training the 100,000 volunteers who will help host the Games. Working in partnership with McDonalds the, Games Maker partner, to breath life into training venues all over London this challenge has been about managing people behaviours and developing environments to build the London 2012 brand.

The ABA team are also responsible for the pre Games Parklife magazine read by the 1000's of staff and contracters helping develop the Olympic Park. As we move into Games time we will be producing a unique magazine, Village Life, delivered daily to all the athletes, staff and communities that will live and work in the Olympic Park.

If you would like to see the results so far of this unique journey then get in contact with us.