Hyundai
We have had the pleasure of working with Hyundai, the world's 5th largest car manufacturer, since 1996. What began as a solely UK based relationship has steadily grown to the point where we have recently won the contract to deliver one of Hyundai's flagship design projects for their entire pan-European dealer network.
This project has seen us working directly with Hyundai Motor Europe to develop and implement a new showroom identity across their 2,500 strong dealer network. This new identity has been developed to help shift consumer perception of Hyundai, reflecting their new brand experience; Quality, Self-assured and Inspiring.
We have taken the design from concept through to creation of clear implementation guidelines. With the commissioning of high specification bespoke furnishings, fixtures, fittings and display items, it has been critical for Hyundai that this high profile roll-out progresses as smoothly as possible. To that end, our role has been extended with ABA-design now acting as a brand guardian. This is very much a hands-on role, physically overseeing the installation of a series of pilot showrooms in each of Hyundai's European countries, ensuring that the identitty is rolled out accurately across the network.
