HOPE

In our villages, towns and cities

A collaborative group of not-for-profits approached ABA for some advice on how to launch the brand of a national initiative. They had very little resources and needed help to tell the story behind the brand really quickly. To enthuse and inspire community groups across the country for one year, to step out and engage with their neighbourhoods in villages, towns and cities.

This was a 4.30 in the morning idea from our creative director – a series of letters taken from symbols in the community to spell the world HOPE. The collaboration loved it and took our first and only visual. This went right across the country appearing outside church halls, community projects and school playgrounds. HOPE continues to inspire action today.