Colour branding and why salt & vinegar crisp packaging is blue?

Well actually they're not all blue. In fact the largest crisp producer in the UK, Walkers, who hold 47 per cent of the British crisp market, producing over 11 million bags of crisps per day, have green salt and vinegar crisp packaging! I swear they used to be blue? And even if they didn't used to be blue, all salt and vinegar crisp packaging should be blue right?

The selection of salt and vinegar crisp brands here includes, Kettle Chips, Golden Wonder, McCoys, Hula Hoops, Phileas Fogg, the list could go on and on. Colour and branding are important right? Red means stop, danger and pay attention, green means go, organic and the environment. So what about blue, cool, sky and sea – ahh yes the perfect colour for salt and vinegar would be blue. Sea, salt, fish, chips, vinegar all the right associations are made. Blue is the right colour for salt and vinegar crisps.

So why oh why does the UK's largest crisp producer buck the trend, causing endless shopper super market shelve confusion and pub garden rucks over who's crisps are who. They break the crisp sectors established mode of communal crisp packet colouring conduct. Not only do they put salt and vinegar in green packets and cheese and onion in blue but they then swap that around back to conventional coloured packets for Lays their international crisp brand.

When chatting with some crisp aficionados 2 out of 3 said "I can remember when Walkers changed their salt and vinegar crisps from blue to green", but according a Walkers online Q&A they have always been like that?

Guilty I say, not only for confusing the world of crisp munchers but for being inconsistent. Walkers may have taken the lead from 'Britain's noisiest crisps', but please Mr Walker sort out your colour coordination and save Great Britain unesscerary super shelf confusion and pub garden crisp contretemps!