CIFS

Giving credit where it's due

CIFS's range of business to business credit financial services offered us the unique opportunity to visualise their wealth of data in an illustrative brand refresh.

Brief: A brand refresh that grabs the attention of customers who use the corporate site as a login portal, as well as attracting a new customer base by clarifying the CIFS offering. Ongoing customer marketing and brand development.

Solution: We collated data on business failure rates and weaved them into the new brand approach through a series of illustrations and cleaner online user experiences.

An illustrative style was developed that merged infographics with clear, metaphorical messaging. By exploiting a limited blue colour palette CIFS now have an identity that flexes itself both through illustration and lifestyle photography.

ABA works on monthly basis with CIFS to ensure their communications are consistent, relevant and engaging. Our team manages the marketing and deployment of communications on behalf of the CIFS leadership team.