Yell
After a multi-way pitch, ABA won the contract to be Yell’s lead design and brand consultancy.
We have found ourselves working with the brand at a time of rapid evolution in the directories market. Our notable work with Yell has included: re-designing the Yellow Pages logo (a mark that has not been touched for over 30 years) as well as commissioning a new font, ‘Yell Corpid’ (If you’re into typography, we hope you’ll agree that it’s absolutely gorgeous).
As is often the case the secret of our work for Yell usually lies in simplicity and clarity. Because Yell is a well loved superbrand, our projects require evolution rather than revolution, gradually repositioning the business as a forward thinking, strong and united brand.
Yell is working with the best partners to ensure a prosperous future. These partners include product designers, advertising agencies and technology strategists.
ABA is one such partner. Our branding and design experience is playing its part in helping Yell to maintain its superbrand status.
