London Stock Exchange
We were commissioned to brand a service division (and corresponding products) of the London Stock Exchange. The net result was the development of a full naming and brand strategy for "IR Solutions", the support department for Investor Relations professionals.
We proposed a linking device to connect all the disparate elements, under the umbrella master brand – the London Stock Exchange. All products and services became logically united using this new device.
Having decided on the correct brand approach we set about the task of the creation of a beautiful, crafted mark. After an iterative process the IR Solutions logo was launched. Inspiration for the mark came from the Griffin's wing of the original London Stock Exchange logo. A full brand architecture was developed to accommodate all of IR Solutions' products and services.
ABA-design has worked on other projects for the London Stock Exchange, including a collaborative brand project for Main Markets itself.
