CADS

CADS International approached ABA to help attract investors to a fantastic 5 star luxury resort opportunity on the Red Sea. After a research trip to the region our brand team set to creating the new brand. Inspired by the remote beauty of the setting, a modern and authentic approach was taken.

ABA created appropriate communications for a high value investor launch on and offline. A brand story was created in keeping with Egyptian history and name of the resort. Pan European brand guidelines were also created for the resort property investor launch.

Atum Cove remains the most luxurious 5 star resort in a largely undeveloped region of the Red Sea.

The things we do for CADS:
Brand Creation | Brand Architecture | Brand Strategy | Naming
Corporate Identity | Copy and Tone of Voice | Internal Communication
Guidelines | Website | Advertising | Direct Mail | Brochure