Ascot Racecourse
Our through-the-line responsibilities for Ascot Racecourse have included fully integrated outdoor campaigns, brochures, direct mail and POS. Horseracing may be ‘the sport of kings’, but Ascot needs to appeal to a much wider audience, whether they are interested in horses or just a great day out.
As with all premium sporting stadia, Ascot has commercial pressures to generate income beyond the 29 race days per year. The task of marketing Ascot as a leading venue for any occasion has been one that has required much creative thought and strategy, in helping to educate the market that the venue is more than just a racecourse and positioning it amongst some of the most successful and stylish of settings in the country, if not the world.
