Activa Healthcare

activa-illustrationNurturing a warmer side to healthcare

Activa Healthcare has a great reputation; twice awarded Queens Award for innovation and twice in the top 5 of The Times Top 100 companies. The challenge was to bring out the warm side of the brand online.

Brief: The client wanted to create a greater user experience by redeveloping their digital offering with customers and practitioners in mind. Activa wanted one agency to evolve the brand, deliver a robust CMS digital solution, and deliver user friendly E-learning.

Solution: Many of Activa's competitors were taking a similar approach, struggling to communicate visually with complex medical terminology. Our approach was different; we wanted to promote the caring side to the Activa brand. ABA worked strategically with the client to help reform the approach from an internal business view to a warmer external customer centric view.

Activa Sketch

Activa Wireframes

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Activa Doctor and iPad

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activa-subpages

Activa E-learning

Activa's digital presence needed to speak to both end user customers and healthcare professionals. Designed from the ground up, the E-learning section of the site allows practitioners to comfortably learn from a series modules with the same attention to detail user interface seen throughout the site. Tried and tested learning principles (such as progress indicators and quick checks) sit alongside custom diagrams and illustrations for a truly integrated E-learning experience.