A London brand prediction for 2012

One has to be a bit careful about how you arrange these words as we shall see later. But what will be the big brand trends in the UK in 2012? Well one things for sure a lot will focus around London.

On a recent trip to the shops we adopted a little brand research which confirmed a theory for a brand prediction in 2012. Cities have always been associated with history, beginnings, fame, fortune and big brands. As we can see Prada and Milan, Donna Karan and New York. But London's big event is coming – oh yes 2012 will be the year when everyone will want to have a bit of 'brand London'.

It may be official partnerships like Visa and London 2012, official residences for Westfield (we were actually in Shepherds Bush) and Storm or more dubious connections that we have seen before - lond'on'time.

Will we see a lot more of this in 2012? With brand mashups in attempts to piggy back on the equity of bigger brands and events. Hasn't it always been going on? Just take a look down your local high street and you will see London brand creations extraordinaire!

So what's going to fuel this in 2012? The Olympics is coming to London town and we predict this will keep 'have a go' graphic designer busy from January 2012 into the distant future. LOCOG (London Organising Committee of the Olympic Games) I am sure will be vigilant and on guard but one fears that it is already happening innocently and no doubt towards games times others will turn London into a brand frenzy with flags, tee shirts, bags and badges.

So that's one simple brand prediction for 2012, that will have a big impact on products, goods and services throughout our city. Who's to say which bit of London you can and can't use, which colour, the year, whether you will be having games at your event or if your product or service origin is here in London.

By the way, if you are confused about using the London 2012 Olympics brand logo or emblems then check out their website terms and conditions here: who is allowed